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DEWALT
Small Angle Grinder Launch CD-ROM
The launch
of any new product is filled with excitement and apprehension. Having
the right marketing tools can make the difference between a smooth
launch and a rocky one. Media Dimensions helped DEWALT to get their
new small angle grinder off the ground by creating a content-rich
interactive CD-ROM using video, graphics and PowerPoint presentations
to tout the new angle grinder's features, benefits, retail programs
and other attributes.
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BON
SECOURS HEALTH SYSTEM
Barcoding Video
Up to 95% of
"preventable deaths" in hospitals are due to medication errors.
In an effort to eliminate medication errors, Bon Secours Health
System is implementing a program that uses existing bar coding technology
to match patients with the proper medications. Bon Secours chose
Bonnie Heneson Communications of Owings Mills, MD to create and
produce a video that would introduce this new program to staff and
patients. Bonnie Heneson selected Media Dimensions to shoot and
edit the 15-minute video.
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PANDORA
JEWELRY
TV Spots
Pandora Jewelry
sells a unique bracelet that uses specially designed beads to commemorate
the milestone moments in a woman's life. The bracelets are available
at approximately 1,000 upscale independent jewelry retailers in
the United States. To help Pandora build their brand and introduce
this unique jewelry concept, Media Dimensions created two animated
30-second television advertisements for national broadcast. The
spots were also placed on Vogue and Glamour magazines' web sites.
A version of the spots for use by individual retailers in local
markets was also produced.
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ERNST
& YOUNG
"Entrepreneur of the Year" Program 2006
Each year successful
entrepreneurs from throughout Maryland participate in Ernst & Young's
"Entrepreneur of the Year" program, the region's most prestigious
business awards event. Candidates for the award are nominated in
a variety of categories. The winners are announced at a gala awards
dinner in June and are entered in Ernst & Young's national "Entrepreneur
of the Year" competition. For the past 17 years Media Dimensions
has worked with Ernst & Young's Baltimore office to create video
profiles for each of the local candidates as well as to provide
live on-site event staging services.
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DIALYSIS
CORPORATION OF AMERICA
Corporate Profile
Dialysis Corporation
of America operates over 28 renal dialysis centers in seven states.
As part of their business model, DCA markets to physicians and the
general public. Media Dimensions worked closely with DCA's marketing
department to create and produce a video profile of the company
that would appeal to doctors and patients alike. The program was
distributed via DVD in a custom designed sleeve.
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